My background in science and hospitality may seem like a head-scratcher, but really, it all makes sense.

​

I've always been curious and analytical, but just as fascinated by people as by ideas.

​

Both nature and nurture have shaped how I think and write: with empathy, precision, and a clear goal in mind.​

​

Effective copy doesn't focus just on what you want to say, but how your audience is going to experience it.

 

With me, every word counts towards the same objective: building a connection that creates the outcomes you want.

​