My experience in science and hospitality may seem like a head-scratcher, but really, it all makes sense.

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I've always been curious and analytical, but just as fascinated by people as by ideas.

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Both nature and nurture have shaped how I think and write: with empathy, precision, and a clear focus on making sometimes complex ideas human.​

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Because effective copy isn't just what we say and want to achieve.

 

It's how your message is felt and understood.

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