Portfolio

The following pieces are spec samples to demonstrate my range and approach across different formats.

Therapist Homepage

Nonprofit About page

Ethical Skincare Sales Page

A therapist's homepage crafted for mid-career creative professionals and purpose-driven entrepreneurs navigating burnout and life transitions. I aimed for a collaborative, empathetic tone that positions the therapist as a supportive partner. Copy balances warmth, credibility, and clarity: hero messaging addresses pain points, the approach section emphasizes shared effort, and the services section highlights tangible benefits, guiding visitors toward engagement without pressure.

An about page written to engage donors, volunteers, and supporters by communicating the nonprofit’s mission, impact, and values. The tone is warm, authentic, and mission-driven, emphasizing emotional resonance while maintaining clarity and transparency. Copy guides readers naturally from purpose to team to impact, inspiring trust and motivating action.

This Biossance-style sales page targets ethically-minded skincare consumers seeking both efficacy and sustainability. The copy blends educational clarity with persuasive storytelling: product benefits are presented alongside ethical credentials, tone is approachable yet confident, and the structure guides readers from features to benefits to CTA, facilitating informed purchase decisions while reinforcing brand values.

Facebook Ads

Eco Box Email Nurture Sequence

A five-part email sequence designed for beginner eco-conscious consumers curious about zero-waste but unsure where to start. The sequence builds trust with a friendly, playful, supportive voice while providing actionable tips, fun micro-wins, and strategic CTAs. Copy reduces overwhelm, emphasises attainable benefits, and nurtures engagement across multiple touchpoints, encouraging adoption of the Zero-Waste Starter Box. The slideshow can be expanded to show each email in the sequence, accompanied by a visual of how the snippet line appears in Gmail.

A Facebook ad targeting hobbyist photographers interested in developing skills while using second-hand, sustainable gear. The copy emphasises creativity, confidence, and fun, framing constraints as opportunities for growth rather than limitations. It engages the audience quickly while clearly conveying the core benefits of the free workshop.

The campaign includes desktop and mobile variations exploring different benefits, such as boosting creative skills, building confidence, and demonstrating cost-effective techniques. Headlines, link descriptions, and body copy are tailored to each variation while maintaining a consistent, motivational tone, showing versatility and strategic messaging for testing engagement and appeal.